Spinn - Creative Marketing Communications | Advertising Campaign

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Leveraging on our presence and experience in Singapore and China, we assist brands in making sense of the market sensibilities and the opportunities that accompany them, in a practical way to a successful launch into the new markets. Using Singapore as a gateway market, we help foreign brands enter China and China home grown brands go regional in Asia.

We facilitate brands from initial market expansion studies to actual market entry execution. We take the client through the process of understanding the important details of the China or Singapore market by providing on-the-ground market research that encompasses gaining consumer insights and an analysis of the market landscape for pre-market entry studies. We then formulate market entry strategies that include brand and creative strategizing to launch and build brands that work for the local markets.

In our nutshell, our core capabilities include:

Market research, market entry strategies and on ground market activation
Advertising Strategy & Campaign Management
Brand Communications including brand architecture, visual identity design and execution
Creative Strategy and design technology, filling the nagging gap of consumer needs and communication innovation for digital marketing spanning across mobile, internet and interactive platform

Brands reach out to their customers in multitude of ways in today's interconnected world. Many brands have leveraged on free social media like Youtube to engage and continuously carve differentiation from competition. And we have been part of the journey helping many of our clients create online brand advocacy with videos, from the consumer electronics, travel & leisure, hospitality, real estate, manufacturing, engineering, marine, business services and government services sectors;

We do not stagnate. We are always re-inventing, always looking sideways to improve the art of video creation and delivery of visual experience through innovative technology such as stereoscopic 3D and modern projection techniques.

The chops include:

Stereoscopic 3D branding video
Viral video
Corporate & Marketing Video
TV Commercial, documentary
Branded interstitial
Brand illustration
Event branding

The boundless opportunities that technology offers are fascinating. It makes what used to be impossible possible now. And it lets us connect to people in a personal way. And we are talking about immersive experiences through interactive contents, games and applications that play across smart mobile devices and physical touch points. We combine our experience design and hands-on knowledge of key technologies to create innovative interactive experiences. And we have created some of these:

Creative Strategy and design technology of communication tools for digital marketing spanning across mobile, internet and interactive platforms
Mobile contents like animations, games, advertisements
Multi-touch experiences
Augmented Reality applications (kiosks, web and mobile devices)
RFID, QR Coding

Beyond what traditional advertising can do for a brand are new methods of creating, building and sustaining a dialogue a brand has with the customers. These experiential touch points can happen at shopfronts/stores, exhibitions, sales galleries/showroom, roadshow or an event. These are places where customers experience a brand beyond the tradition. And space design of such locales is also one of our pride capabilities.

PEOPLE

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INTEGRATED CREATIVE MARKETING COMMUNICATIONS (IMC) WORK

Sino-Singapore Tianjin Eco-City

A myriad of activities have been carried out to raise awareness of the Eco City; spanning print ads, a series of road shows, online competitions and events. These orchestrated greater reach to SSTEC’s target audience and gave the people in Tianjin a greater understanding of the Eco-City – today and the future.
Please call us for references

Olaysha SPA

A full-fledged brand image and visual identity design for a luxury Spa in Suzhou, China. From logo design, signage, name cards, to brochure, print collaterals and website, the vision was to brand OLAYSHA SPA as an international, luxurious oasis of bliss and relaxation in urban Suzhou.

ON-SCREEN WORK

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PSA Corporation

Styled to maximize the visual experience of a stereoscopic 3D movie, the animated flythrough makes its twists and turns at the right places to delight the audience. The movie immerses the audience in the expanse and greatness of the new container terminal as it reveals the cutting edge technology deployed within the port. It is projected on 1 huge silver screen in Full High Definition and adapted later for non-stereoscopic use.

Note: displayed images are not in Stereoscopic 3D. Stereoscopic viewing on request basis.
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Siemens IT Solution & Services

A futuristic video on a relatively new concept - City management. This 2011 New York Festivals finalist helped bring to life the innovative and visionary future of a major city managed by Siemens latest IT Solution & Services. Comprising of Live Action within a stylized abstract 3D city, this 7680 by 1080 pixels video piece was showcased as a four HD multi-screen display.
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Sony Electronics Asia Pacific Pte Ltd

A unique lifestyle approach to the conventional product promotional videos. Chucking aside the typical rundown of product features, this video showcases how Sony continues to change how people experience their world. Conceptualized as a video to be aired as a whole or as individual segments on its own, this video brings out the quintessence of what electronic devices are in today's world. It showcases how devices are tied to so many different aspects of our life and how the product experiences are the hallmark of life's milestones.
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Singapore Technologies Electronics Ltd "What If"

A video that's full of hope for what is to come. Riding on the questioning theme of 'What If...' – we spur the audience to ponder, on the questions of the future. The answers, when unfolded, shows how ST Electronics has already answered them with its unique suite of solutions, illustrating the company as a leader in innovation, one that is truly ahead of its time.
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DSTA

Short stylized testimonials juxtaposed with dynamic graphics and video walls forms the backbone of this recruitment video. Targeted at the young and intelligent, this slick modern piece, with its unique storytelling angle effectively brands DSTA as an innovative, unique, forward-looking and confident organization.
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Koh Brothers Group

The key concept of this video pieces rides on the infinite possibilities a box holds as a result of its limitless transformation in space. This metaphor aptly represents the innovative culture of Koh Brothers Group's metamorphosis; from its humble beginnings as a construction company into today's multi-faceted enterprise. Relying heavily on stills of past projects, the crisp and modern motion graphics treatment gave this corporate video a distinctively polished, contemporary and classy image.
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Rotary Engineering Limited

Engaging, emotional and inspiring; these are the 3 key elements of this anniversary video for Rotary Engineering Limited. For a 40 year-old company whose success is etched in the trust of their clients, committed staff as well as the perseverance and foresight of its founder, the best treatment is to humanize the company by telling its story as it is. With the unconventional use of watercolor 2D cell animation to narrate the company's turbulent past, combined with personal insights from the founder and heartfelt interviews by long-serving and committed staff, this video brought to life a meaningful company story that truly inspires.
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DXO

This recruitment video is one that's packed with vibrant energy. Actual DXOs speak directly to the audience in punchy one-liners, about their experience and pride in being a DXO. Harnessing a concept and treatment that delivers sincerity and the zest for life, the video brands the DXOs as people of opportunities, living in a culture of fun and camaraderie.
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Sony Gulf

As the official sponsor for FIFA 2010, Sony wanted to leverage on the soccer fever in the Middle East and also to promote their brand through the sponsorship. To highlight the uniqueness of the 'black' color in their latest TV model, a full 3D animation video set in an abstract soccer match against a pitch black environment was conceived. To ensure the life-like and natural movements of the players, we motion captured their soccer moves. The end result was a uniquely exhilarating soccer piece, with a bold "black" statement.
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Taihu Snow

The brief was to reinvigorate the brand image of a renowned Suzhou silk enterprise, specializing in premium silk bedspread products. The brand was losing its luster in the crowded market segment. To breathe new life into the brand, a romantic narrative led by a girl in search of the enchanting Taihu Snow was conceived. Set in the surreal beauty of a 3D white snowscape, the spot focused exclusively on the magical touch and unique feel of silk on skin. This unconventional spot for bedspread products rejuvenated the brand image to its befitting premium luxury status.
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Fuyang

There is no better way to tell the complete story about any new architectural development than 3D fly-through video animations. Conceived as an integral part of a pitch presentation, this video in full 3D glory, along with archive footage; showcased the architectural style and design of a new proposed commercial development in Fuyang, China.
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Suqian YuhuLanQiao

A new home is a dream come true for all homeowners. It is on this emotive thread of thought that this promotional property video was conceived. Stepping away from the typical cold architectural fly-through, the video was crafted to allow the audience to envision what it's like to reside in this new premium residential development in Suqian, China. With the use of real talents shot on chroma, set in the European-style Tuscany grounds of the property, the combination is a cathartic experience for all home buyers.
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OFF-SCREEN WORK

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Suntech Corporate Showroom

It was an entire revamp of the Suntech Corporate Showroom in Wuxi, China. Beyond a mere physical upgrade, it was an endeavor to create a dimensional narrative that showcased Suntech as one of the forefront leader in solar technology. The new space design was a combination of spatial and interactive experience.

One 65 inch multi-touch interactive solution, synchronized with the large LED display, was designed to showcase the growing size and global breadth of the company. The company's large multitude of projects were showcased on 60-inch multi-touch interactive solution, that allowed for customized projects to be showcased in the form of specially coded project key cards. A single-touch interactive station showcased Suntech's latest manufacturing technology. The new interactive solutons allowed for easy update and addition of information and news.
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HY International Center

The limitation in small showroom size became the inspiration for a new kind of property showroom. Designed around the centerpiece building display, augmented reality interactive solution was used to showcase the various units, floor plans and interiors of this new commercial development in Suzhou, China. This was a revolutionary step as the conventional method would have been to build large individual displays; which was not possible with the limited space. Enhancing the augmented reality experience further, the development's prime location in Suzhou Industrial Park's CBD was brought to life as visitors are presented with a 360 degrees view of the environment by augmented reality with the print brochure.
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Wuhan Showroom (with String on iPad)

Designed specifically to showcase the eco features of the exhibit, this augmented reality solution, created with String engine on iPad 2, adds a new sensory dimension to the conventional physical exhibit.